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ace wordsmith, idea guy
Writer, editor and strategist, crystallizes ideas, writes
headlines that grab readers by the hearts, minds, and ticklish
places. A wordsmith who extracts the essence of the message
and makes complex technology clear.
Broad 20-year experience as an award-winning copywriter
and journalist, ad agency president and creative director,
technical writer, software marketing director, radio/TV
and Web producer. Directs staff and freelance talent, online
content, print copy, direct marketing copy; broadcast and
Web producer. At home on the PC as in a post-production
studio or creative department.
key skills
- Writing that captures essence as it speaks the customer's
language with real benefits, compelling detail and made-you-look
headlines.
- Focusing strategic information from multiple sources
into a compelling story.
- Editing clumsy verbiage into lively, benefit-rich copy
people can actually read.
- Translating awkward, jargon-laden passive-voiced techspeak
to real English.
- Commuincating in Web content, advertising, news releases,
data sheets, collateral, white papers, catalogs, newsletters,
direct marketing, packaging.
- Managing creative teams and freelance contributors,
supervising art directors, selecting and directing talent,
field producers and studio engineers.
- Computing near-nerd in Word, MS Office, Dreamweaver;
Photoshop, Fireworks, Quark, Web creation.
- Working individually and brainstorming teamwork.
awards
- Pulitzer Prize nomination for "Gay
Tucson."
- First place, series writing, Arizona Press Club, "The
Shrinking Desert."
- Pulitzer Prize nomination for "The Shrinking Desert."
- First place, short stories, American Pen Women Soul-Making
contest, "Malaise."
- Tucson Tops for radio advertising, Artisoft LANtastic
network software.
- Tucson Tops awards for print, radio and TV issue advertising,
"Safe Transportation."
organizations
National Writers Union, Bay Area delegate
Bay Area Editors' Forum
Career highlights (chronological
order)
- education
B.A. Journalism, University of Arizona, Tucson.
Secondary education graduate study, San Francisco State
University, 2003
- General Assignment Reporter, Arizona
Daily Star, Tucson
Covered full breadth of daily reporting on politics, police,
courts, vital statistics and human interest, civil rights,
urban planning, technology horizons.
- President and Creative Director, Gold Images, Tucson
Advertising agency founder and principal, creative director
coordinating freelance artists and technicians; writer,
producer, director. Clients in retail, homebuilding, automotive,
politics, technology, video, professional practices.
- Marketing Director, Metro Software, Tucson
Developed marketing/advertising themes, collateral and
news releases, supervised execution. Editorial interest
increased sales 160% in six months.
- Senior Copywriter, Artisoft, Inc. Tucson
Lead writer for #1 Hot Growth Company. Wrote benefit-oriented
trade advertising, newsletters,
radio ads, data sheets and
packaging for LANtastic networks.
- Senior Editor, OneChannel.net, Mountain View, CA, 1999-2000
Marketing commentator writing analysis,
profiles, commentary and
trend analysis on emerging issues
of online retail marketing: search engine optimization,
wireless, broadband, and emerging companies.
- Marketing and Technical Writing
Consultant, Gold Images, 1994-present
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