A legendary Congressman
and presidential candidate reminds students at his alma
mater to cast perhaps their first vote.
After serving 10 terms in the U.S. House of Representatives
from Southern Arizona, Mo Udall was a beloved local figure
who could use a soft sell. This ad plays with Udall's history
as president of the student government (ASUA) and basketball
star to cover the back page of the campus newspaper at his
alma mater, the University of Arizona.
Joe Gold conceved calling on Udall's
personal history and charisma to shape the goodwill headline,
aimed at a naturally supportive student audience for this
liberal Congressman in a conservative state. He wrote the
headlines and copy, excavated the 1948 archive photo, art
directed and made the media buy at the Arizona Daily
Wildcat.
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